Our Story
We are broadcasters who are passionate about people and the science of broadcasting.
We love the idea that one person can play music, share conversations or can market services or products and reach potentially millions of people almost anywhere in the world… in real time. It’s really amazing when you stop to think about it.
That is the magic of internet radio!
Unlike podcasting, which is just a sound file that people download and playback, with internet radio there is a spontaneous synchronization with your audience that occurs in real time.
The Power of Spontaneous Synchronization
There is an interesting book by Dr Steven Strogatz a mathematician at Cornell University called SYNC that demonstrates how everything in the world tends to sync up naturally. He used metronomes in a TED talk to demonstrate the phenomenon which is fascinating to watch.
To save time, watch the a one minute YouTube video from UCLA Physics Dept that shows the same experiment.
It will be worth your time to watch to understand the power of sync because as a broadcaster you are like the block of wood under the metronomes that connects them through natures network to cause them to synchronize.
Now imagine the power of that networking effect amplified through the power if the world wide web and you can start to grasp the potential power of internet radio.
Its the power of the crowd, the power of an audience that loves what you do!
This effect can be created with a dj or talk show personality alone in a studio for millions of listener going about their daily lives.
We are focused on making programmers, content developers and djs more efficient. Nothing wrong with rocket scientists, some are good and colleagues of ours, but you don’t need to be one to start an internet radio station. Also you don’t need to be a millionaire or billionaire, with today’s technology if you compare the audio quality of a internet radio digital stereo stream next to an AM or FM radio station signal you will hear how great the internet radio sounds.
What is even more amazing is the internet radio station can be created in most cases for under $100. How can that be? Think about your iphone or android smart phones, they each have way more computing power than the computers used in the NASA Apollo program. They can all become internet radios. This is also why more and more AM and FM radio stations are adding streams and HD internet radio side channels to enhance the value of their broadcasting properties.
There is no one size rule to fit all the possible pieces together.
Every opportunity to create an online radio station is like a little game with building blocks that you need to put together to make it work.
That is where we come in, we can talk with you about what you want to do and help you find the most efficient way of putting it together.
There is a reason that smart broadcasters have been with us since began in 2008.
They appreciate creativity, quality, value and most of all reliability of our technologies and personal service they can count on.
If we better way to help you with your goals with a different stream hosting service we will be the first ones to send you to on your way to another solution that can fit your needs.